Ace the CIMA 2026 Challenge – Elevate Your Beauty Game!

Think of this as upselling in a service setting. When you suggest related or additional treatments, you’re aiming to heighten the value of what the client receives by adding on or upgrading to a more comprehensive option. That’s why upgrading the ticket to a higher-priced service fits best: it centers on guiding the client to a more valuable choice that complements what they’re already getting. Other options don’t center on presenting a higher-value add-on at the point of sale, so they don’t accomplish the same goal of increasing the service’s overall value.